There is so much more to American whiskey than Jack Daniels – as well as new distilleries, there is a burgeoning movement of new flavours and styles. There is a new wave of this type of craft coming, which is revealing itself slowly. On whether American Whiskey will branch into using regions as categories, Distillers will use local yeasts or at least open fermentation and unconditioned barrel storage then we could, over time, begin to have specific parts of the country express their climate in a significant way.