Jameson Irish Whiskey invites the world to ‘join in’ with its month long St Patrick’s Day celebration

let’s begin

Jameson Irish Whiskey is extending a global invite to join in this year’s St Patrick’s Day celebrations, with a series of curated events, special edition party-at-home kits, and competitions that will run throughout March 2021.

The showcase of events will include a series of live streams, including performances from Canadian singer-songwriter Jessie Reyez alongside Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T on St Patrick’s Day (17th March).

Fans will also be invited to tune into a weekly live stream, from the beginning of March, via Boiler Room, and to join the Jameson team through the brand’s collaboration with Brooklyn-based internet football club, Nowhere FC. 

Highlighting emerging talent and creatives from across the world, Jameson hopes to connect fans with communities by sharing unique experiences only accessible through its online partners, or via its Jameson Connects platform. 

To kick off the global celebration Jameson will be bringing back its partnership with online music broadcasting platform Boiler Room, streaming sets every Wednesday in the run up to St Patrick’s Day, kicking off on 3rdMarch. The two performances are focused on connecting Jameson consumers with local talent, bringing the best of Dublin Rap and Indie to screens across the globe, allowing music fans to join in the celebration wherever they are. Customers can stream the gigs live via the Jameson Connects platform. 

The highlight of the month will fall on St Patrick’s Day, as Jameson streams into homes across the globe with a series of immersive performances. Celebrating hometowns and communities, fans will be brought to the streets of Toronto, Canada – home to Grammy nominated, Juno Award winning artist Jessie Reyez, the headline act of the main event Jameson Connects Jessie and Friends. Reyez, a long-time fan of Jameson, will be performing some of her critically acclaimed tracks including Coffin, Shutter Island and Figures. The global livestream will be available across four time zones on the 17th of March 2021, via the Jameson Connects platform. The performance is set to feature, Dublin based rappers Denise Chalia and Kojaque, alongside two Canadian artists Savannah-Re and Junia-T. Sign up for free tickets and check performance times on the Jameson Connects website

In addition to the performance series, Jameson as also collaborated with Nowhere FC, the borderless internet football club based in Brooklyn, to create a collection of three limited edition football shirts, and accessories. The collection blends the aesthetics and histories of both partners, through the colours, style and motifs present on each design, symbolising the coming together of the Jameson and Nowhere FC communities as they join in with the St Patrick’s Day celebration. Fans can join the team, when the collection launches on on 10th March via Jameson.com and NwFC’s website. 

Finally, Jameson will be launching a competition to offer one fan the ultimate opportunity to join in with its global celebration, by giving away a once in a lifetime St Patrick’s Day experience for 2022. All fans have to do is let the team at Jameson know – via the brand’s social channels and Jameson Connects platform – where they would like to spend St Patrick’s Day next year and why. , with one lucky winner being given the opportunity to live out their ultimate celebration in 2022. 

Brendan Buckley, International Marketing Director at Irish Distillers, explains: ““St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness. Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

For more information on Jameson’s St Patrick’s Day Celebrations head to the Jameson Connects platform that will house all of the activity mentioned above or follow via social media @jamesonwhiskey. 

Key links for the Jameson’s SPDS ’21 celebration:

Tags: Irish whiskeyJamesonSt Patrick’s Day
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My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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