From TheSpiritsBusiness: William Grant in World Cup deal

From TheSpiritsBusiness – William Grant in World Cup deal


2nd July, 2015 by Neal Baker

let’s begin

William Grant & Sons has been awarded exclusive spirits and Champagne pouring rights at the upcoming Rugby World Cup, which is being hosted by England in September.

The sponsorship will mean William Grant & Sons’ UK portfolio of brands including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka will have exclusive pouring rights at all Rugby World Cup 2015 stadiums. The company will also have access to tickets to every match.
Gary Keogh, marketing director, William Grant & Sons UK said he and the company were looking forward to the competition, being held between 18 September and 31 October.
“This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home,” he said.

The Tournament brings together 20 nations, participating in 48 matches across 13 stadiums in seven weeks.

William Grant & Sons has also revealed that its brands will be undertaking a range of activities to engage fans, and will be offering the opportunity for its customers to attend matches.

“This partnership allows William Grant & Sons the opportunity to reach a discerning audience who appreciate premium spirits and value memorable experiences,” the company said in a statement.

World Rugby chief executive Brett Gosper commented:

“With 78 days to go, we are confident that England 2015 will be a wonderful and truly global celebration of rugby and friendship and we look forward to welcoming the world to Rugby World Cup 2015.”

Source: William Grant in World Cup deal

Tags: Grant'sRugby World CupWhisky in the newsWilliam Grant & Sons


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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