WHISKY EXPERT, GEORGE KOUTSAKIS, AND F1 CHAMPION, JENSON BUTTON, ANNOUNCE THE LAUNCH OF COACHBUILT:

A PREMIUM BLENDED SCOTCH FROM ALL FIVE REGIONS OF SCOTLAND

Renowned whisky expert, George Koutsakis, together with Formula One racing star and former British Champion, Jenson Button, have announced that they are launching a premium Scotch blended whisky: Coachbuilt. Available from March 23rd to purchase globally from www.coachbuiltwhisky.com, the elegant new spirit has been brought to life after the duo, who met through friends, discovered a mutual appreciation for the parallels between coachbuilding and blending of fine whiskies.

In this new venture, George has carefully sourced exceptional liquids from all five iconic whisky-producing regions of Scotland: Islay, Speyside, Campbeltown, Highlands and Lowlands. Each region showcases very different flavour attributes, making up a superior blend that showcases character beyond its years. The liquids have then been allowed to age in premium sherry casks for a marrying period, resulting in a beautifully balanced whisky with rich depth and complexity of flavour to rival some of the best ultra-premiums in the category. 

On the nose and palate, Coachbuilt is full bodied, intricate and well-balanced with notes of summer fruits, and subtle spice, followed by toffee, chocolate and a touch of citrus. The finish is long and soft, with fruit, toffee and a hint of smoke leading the way.

The current release will serve as Coachbuilt’s flagship expression, before ultra-rare, aged and limited-edition releases will be developed for future bottlings.

Founder, George Koutsakis, said, “Coachbuilt began from a realization that blended Scotch whisky does not receive the praise it deserves worldwide. With our whisky we cast the spotlight on the immense skill required to takes components from dozens of distilleries across the country, and piece them together, to create a liquid defined by balance and complexity. From sourcing liquid from each region of Scotch Whisky, to the final touch added by the sherry cask finish, craftsmanship is the core of our blend.

Speaking about his passion for coachbuilding and how this led him to be involved in the venture, Jenson Button, added, “The timing was brilliant – I was in the middle of launching our coachbuilding company Radford when I got introduced to George as he was on a mission to create the ultimate blended whisky. I’ve always loved my whisky but didn’t know a huge amount about the blending world, however the more we talked the parallels between blending and coachbuilding became pretty apparent. He then sent me an early sample of what he was working on and that was that, I asked how I could get involved and 2 years later here we are!”

Greg

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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