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- First introduced in 1968, the new smooth pack contains the same triple-distilled Jameson Whiskey that has made it the world’s No.1 Irish whiskey –

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled an evolution of its iconic Jameson Whiskey bottle and label design 50 years after it was first introduced. The refreshed look highlights the brand’s provenance, triple-distillation production method and premium quality cues to whiskey drinkers as it looks to strengthen its position as the world’s leading Irish whiskey.

Created by Stockholm’s Pond Design agency, the designs introduce a bold visual identity that has stand-out appeal and further drives differentiation in the dynamic Irish whiskey category. The Jameson Whiskey bottle shape now features a tapered body and a more generous shoulder curve, while a distinctive embossed label ‘eyebrow’ and heel at the base make the bottle more tactile and memorable to hold. The distinctive green glass bottle and easy-to-pour neck remain in place, in line with feedback from market research among bartenders and Irish whiskey drinkers.

The refreshed label is printed on textured paper and reinterprets key elements of the design – most notably the Jameson family crest – while still retaining the most recognisable features to create a more timeless and cohesive look. Messaging on the Jameson Whiskey bottle has been streamlined to emphasise the triple-distilled production method of Jameson, which crafts its renowned smooth taste, and its Irish provenance. The update is underpinned by a more vibrant colour palette designed to stand out and includes a brighter red cap and fresher greens and creams on the label.

The iconic green Jameson Whiskey bottle that is known around the world today was first introduced in 1968, when bottling was brought in-house at the Bow Street Distillery as the era of whiskey bonding came to an end. The signature green, cream and maroon colours were inspired by the stained-glass panels in the doors of the historic distillery, installed in the late 19th Century by then Production Manager George Jameson.

They can still be viewed at the Jameson Distillery Bow street today. Over the past 50 years, the bottle has evolved with the times but key elements such as the green glass, family crest and ship have remained in place to inspire new whiskey drinkers with the Jameson story.

The bottle is constructed using pressure sensitive label (PSL) technology at Irish Distillers’ Fox & Geese bottling facility in Dublin – a new and more efficient process that allows for split labels to be applied to the glass bottles and a more premium finish.

The new Jameson Irish Whiskey bottles will be available in Ireland from January 2019, and from the USA and other markets from March ahead of St. Patrick’s Day, and will be introduced across Jameson Caskmates, Jameson Black Barrel and Jameson Crested throughout the year.

Simon Fay, International Marketing Director for Jameson at Irish Distillers, commented: “Jameson Irish Whiskey is the world’s favourite Irish whiskey and is leading the renaissance within the category that we have seen over the past ten years. As such, we are committed to investing in the brand and we are confident that our new smooth pack, with the same triple distilled Irish whiskey inside is the winning combination to drive distinctiveness and relevance with whiskey drinkers and bartenders.

With 29 years of consecutive of growth, our mission is to maintain momentum in key markets and accelerate growth and we believe that the subtle design evolution will help us to share the fearless spirit of Jameson with even more people around the world and continue the success story for many years to come.”

Tell us what you think of the Jameson Whiskey Bottle in the comment

Tags: JamesonJameson BottleJameson LabelTriple Distilled
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My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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  1. Oddly enough, what I’m really interested in is what Jameson bottles looked like during the First and Second World Wars? Reenactors are sticklers for authenticity.

  2. We have a Jameson whiskey bottle with a lead cap seal and bottom stamp of W 1 94
    U G D

    The label is marked 4/5 Quart so I suppose it’s earlier than 1980 and older than 1968. Can you help identify the year? The label also has a stamp L955383.

    Thanks. Jeffo

    • AWESOME ! Best thing to do is get in touch with their archive, they will know… See if the Jameson Distillery Experience in Dublin have a contact as they will be able to help.

      • Have had this back: “To give any indication of the age of a bottle I’d need a picture of the front label. The bottom stamp you mention relates to the glass manufacture so I have no idea what it signifies and the label stamp just refers to a print run and doesn’t help with dating! Its sounding like 1950’s but I’d need to see it to be sure, so if you can send on a photo.”

  3. I am looking for a bottle of Jameson that was bottled near my sons recent birthday to save for when he turns 21. Is there a “born on” date on the bottle and how is it read?


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