The return of the exclusive bird feeder bottle marks another year of its collaboration with BirdLife International, whose ongoing ambition is to keep the common birds common. With more than 13% of 11,000 different species threatened each year, the joint mission between BirdLife International and Redbreast aims to drive awareness to help keep our garden friends around for generations to come. This year Redbreast Irish Whiskey is raising its efforts with the latest edition of the bird feeder bottle, available both online and in stores across 12 markets including Ireland, UK, USA, Canada, Germany, Slovakia, Bulgaria, Czech Republic and Global Travel Retail in a bid to raise €70,000 for BirdLife International.

Patricia Zurita, CEO, BirdLife International, commented: “We are delighted to be partnering with Redbreast for the third year running and to be continuing our joint mission in keeping the robin and other feathered companions safe for future generations. The limited-edition Redbreast bird feeder bottle is always a favourite amongst our supporters and indeed our feathered friends, and we’ve loved being on the creative journey to see the development of the third edition.”.

Billy Leighton, Master Blender at Irish Distillers commented: “It’s been a pleasure to once again work with BirdLife International on such a great cause, in which I have a personal interest! We’re excited to launch another edition of our sell out bird feeder bottle, and this year in an exciting new colour that we know our whiskey drinkers will love. Not only do the feeders look beautiful, they also provide the protection and food that our backyard visitors need, especially during those colder months. We look forward to seeing them appearing in gardens, including my own, this Christmas.” 

Last year also saw the launch of the brand’s very first ‘Robin Redbreast Day’, an annual global day designed to raise awareness and donations for the common birds. The money raised from both the sales of the limited edition and through donation, supports all the conservation work BirdLife International does across the globe. Redbreast teamed up with comedic actor Chris O’Dowd to create a tongue-in-cheek video that featured the brand’s iconic mascot, Robin Redbreast, discussing what life is like as a bird. For every view the video received, Redbreast donated 25 cents to BirdLife International, which combined with a donation of sales from the bird feeder bottle raised a total of €100,000 for the charity. Stay tuned for more exciting content from Robin and Chris when Robin Redbreast Day returns for its second year this November.