Stranger & Stranger gives Dewar’s new look

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Stranger & Stranger has helped give blended Scotch whisky Dewar’s a refreshed look with a new bottle design and positioning based on heritage and provenance. The consultancy, which was appointed by Dewar’s directly, has also worked on a campaign. This, and all brand activity, will now be anchored by the banner True Scotch Since 1846.


Each variant has been given a new bottle shape and an emphasis has been placed on ‘excellence’ through the use […]

The mark reveals three interlocking D’s, representative of the three ‘men of substance’ who founded the company, John Dewar and his sons, John Alexander Dewar and Tommy Dewar.

John Burke, global category director for Dewar’s says, ‘Under the banner of True Scotch, the new Dewar’s visual identity is designed to intrigue and engage consumers in the most direct way possible – bringing the values, aspirations and authenticity of this unique whisky to life, while showing how relevant these qualities remain.

Tags: Dewar'sPackagingRebrand
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My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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