Bell’s Launches Limited Edition ‘Royal Birthday Decanter’

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APRIL 2016: Bell’s whisky, one of the UK’s bestselling blended Scotch whiskies, is launching a bespoke, limited edition ‘Royal Birthday Decanter’ to celebrate Her Majesty’s 90^th birthday, available to order from 16^th May 2016.

In keeping with the brand’s 30 year history of commemorating royal occasions, Bell’s has exclusively designed a one-off batch of 1,000 decanters.

Finely crafted and filled with Bell’s distinctive blend of fine malt whisky, the ‘Royal Birthday Decanter’ adopts a sleek, fresh look which includes a royal blue sash complete with a gold pin – made from genuine gold leaf – of the brand’s founding father, Arthur Bell, as well as an image of The Queen on a crisp white finish. The brand’s celebration decanters are made of ceramic by Wade – a market leader in the production of high-quality ceramic products – and are set to be highly collectable.

Lauren Wahlhaus, Bell’s Brand Manager at Diageo GB, says “As the nation comes together to celebrate The Queen’s 90^th Birthday, Bell’s is honoured to show its admiration and respect to our nation’s longest reigning monarch by creating an exclusive, limited edition ‘Royal Birthday Decanter’. With only a small number produced and a strong cohort of existing collectors eagerly awaiting this release we expect it to be a highly sought after item.”

The limited edition ‘Royal Birthday Decanter’ will be available exclusively to whisky specialists and has an RRSP of £80.

Tags: Bell'sDiageoLimited EditionRoyal Birthday DecanterWhisky

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.