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Wednesday 19th August 2020; Johnnie Walker, the world’s most popular Scotch whisky brand[1], has unveiled three new limited-edition bottles for its iconic Red Label, Black Label and Gold Label Reserve variants launched to celebrate its 200th anniversary.  

The block-colour bottles are a bold reimagining of its classic glass bottle – each variant named after its iconic slanted label, now replaced by a striking opaque wrap.  

The new designs radically reimagine the brand’s ‘Keep Walking’ mantra, celebrating the boundary-pushing spirit that has been at the heart of the brand since its founder John Walker first opened the doors to a small grocery store in Kilmarnock, Scotland 200 years ago. The renowned whiskies inside the bottles remain unchanged – testament to the brand’s dedication to quality and flavour, now enjoyed by people in over 180 countries worldwide. 

Ali Reynolds, Johnnie Walker’s GB Brand Ambassador, said: “These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone. 

“This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”

The new limited-edition packs are now available to purchase in all major retailers and at

Tags: Black Label and Gold Label ReserveJohnnie WalkerLimited Edition Collectionred label


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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