Glenfiddich to be the First Partner to Release Exclusive Whisky via NFT with BlockBar, World’s First Direct-to-Consumer NFT Platform for Wine & Spirits Products

let’s begin

Trailblazing offering bridges physical and digital marketplace, enabling consumers to directly purchase, authenticate, and redeem alimited editionGlenfiddich 1973 46 year old Single Malt Scotch Whisky finished for 21 years in an Armagnac cask

Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand, has partnered with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits products, to launcha series of 15 limited edition liquor NFTs. Each NFT corresponds to a physical, exceptional bottle of a1973 46 year old Armagnac cask finish Single Malt Scotch Whisky that is sold by Glenfiddich.

The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes. Upon purchasing the NFT, the buyer can then become the owner of the real-world physical product represented by the NFT, with the NFT serving as a digital receipt that verifies the buyer’s ownership and the authenticity of the product. The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. The benefits of purchase doesn’t stop there; BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.

William Grant & Sons, Chief Operating Officer, Doug Bagley comments on the partnership, “Glenfiddich continues to push boundaries in whisky innovation and this mindset transcends to those we partner with. We are proud to be the first luxury spirits brand to be available on BlockBar at the time of the launch. BlockBar brings a heightened level of authenticity to our brand via its proprietary NFT platform and creates an elite club of distinguished collectors with whom we’re excited to build long-term relationships.”

Utilizing BlockBar’s state-of-the-art NFT platform to purchase Glenfiddich’s whisky, buyers can be assured that their accounts won’t be compromised and their NFT’s won’t be stolen, because the tokens are protected by Fire Blocks’ digital asset custody infrastructure and Chainalysis’ compliance technology. 

“This is an exceptionally rare example of 1973 Glenfiddich, a 46 year old whisky which has spent more than two decades in an Armagnac cask and is a fitting spirit for the launch of Glenfiddich’s first and exclusive NFT release on BlockBar”, comments Glenfiddich Malt Master, Brian Kinsman.

The first series of Glenfiddich NFTs will launch on October 19, 2021, on a firstcome, firstserved basis. Buyers may purchase the NFTsfrom Blockbarwith Ethereum (ETH) or by credit card.

“BlockBar values transparency, authenticity, and quality assurance, and our partnership with Glenfiddich, the pinnacle of highend spirits, is the perfect partner to mark the launch of our mission to bridge the physical and digital worlds of luxury,” said Dov Falic, CEO of BlockBar. “We’re extremely proud to be providing the very first direct-to-consumer, fully authenticated wine & spirits platform via an NFT marketplace. This is an exciting and momentous time for the crypto, NFT, and luxury wine & spirits communities, and we can’t wait to announce many more exclusive releases in the near future.”

Tags: BlockBarExclusive WhiskyGlenfiddichNFTWine & Spirits ProductsWorld’s First Direct-to-Consumer
Picture of Greg


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

You might be interested in

More from the blog

Leave a comment

Login / register