If only we could all look into the future. We could maybe see why one drink was definitely a better choice than two or why staying away from that kebab shop might be a good idea.
Himstedt says, “I think it’s a really exciting time for American Whiskey. We are seeing the proliferation of smaller producers, and the innovation that comes with that.”
From maturation styles, to ingredients, every part of the Whiskey making journey has room for movement and experimentation.
Himstedt describes the phenomenon, “Not everything will work, but the new approaches and techniques applied will bring fresh expressions to consumers. We will get to try whiskey made with new ingredients, new yeasts choices, fermentation parameters and barrel options that are already changing the global landscape.
New Flavours and Styles
On whether American Whiskey will branch into using regions as categories, Himstedt says, “I don’t know if it will or if we want exactly that, but if distillers use local yeasts or at least open fermentation and unconditioned barrel storage then we could, over time, begin to have specific parts of the country express their climate in a significant way.”
Himstedt expands, “Whiskey drinkers have so much more information than even a decade ago. They are informed, they spend time soaking up all they can about their favourite brands and products.
The kind of questions they ask and the amount of transparency they require has grown so much, which is exciting to me. It’s a lot of fun to get past some whiskey basics and be able to interact with whisky drinkers around much more technical and nerdy aspects of distilling.”
Himstedt continues, “There are plenty of areas that need addressing, but I think the on going conversation around transparency between the producer and consumer will be addressed more thoroughly in the years to come.
It is a very confusing and complicated shelf with a lot of inconsistency and potentially misleading information that keeps the consumer from being able to make the best decisions about how they want to spend their money.”
You can watch my YouTube review below:
What do you think the future holds for the American Whiskey market? Tell us in the comments!