The exciting new concept from the world’s number one whisky brand in travel retail[1] gives shoppers the opportunity to experience and taste the luxury world of Johnnie Walker Blue Label at a bespoke sampling bar and product discovery area offering a multi-sensory experience.  Purchasing travellers will also receive the luxury gifting Johnnie Walker Blue options of personalised luggage tags and gift bags.

The next release in the multi award-winning1 series, Johnnie Walker Blue Label Ghost and Rare Port Dundas is an exceptional Scotch that explores the character of exceptional and rare whiskies from one of world’s most famous Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas. 

The Johnnie Walker team of expert whisky makers, led by Johnnie Walker Master Blender Dr. Emma Walker, handpicked the most distinctive expressions of maturing whisky from Port Dundas for this new limited edition Scotch.   

Creamy, wood notes from Port Dundas embrace the vanilla and soft smoke from the “ghost” whiskies of Cambus and original stocks of Brora. Other very rare whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries. 

The experiential hubs in T1 and T3 will be supported by an omnichannel campaign including stunning OOH media on digital screens throughout the terminals. There will also be a digital advertising campaign on Dubai Duty Free owned channels.