Jay said: “We have ruffled a lot of feathers in the whiskey industry since we began in 2018. A lot of people are probably saying who are this crowd, but that’s okay. We are disruptors. We’ve come in and we have reimagined the process, from adding water first, underfilling our barrels, crafting the flavour and experimenting with new flavours (The Taoscán is the first tawny port and chestnut whiskey) and then elevating the whole whiskey experience through how we present our whiskeys. No expense is spared from the liquid through to the design of the bottle/set. Our Chief Design Officer Tiago Russo is unbelievable and there is so much craftsmanship and detail that goes into each and every one of our whiskey sets and accompaniments.”

And the craftsmanship has elevated The Devil’s Keep to extraordinary heights.    

The launch of this rare triple distilled single malt whiskey in November 2020 saw just 333 bottles released. It was the most expensive inaugural first release in history, which sold at auction at USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.’s second release in February 2021 of the 30-year-old The Emerald Isle Collection. A second edition of The Devil’s Keep is coming soon and a bottle will cost €10,000/£8,300  

Winning world’s Best Irish Single Malt is a monumental accolade for any company, let alone a young company, and for their first whiskey no less. Time will tell what’s next for The Craft Irish Whiskey Co., but if the last year is anything to go by, the future looks bright.