Ruairi Perry, Head of Brand, said: ““The success we enjoy across the Whyte & Mackay portfolio has been built on the brand that carries our name. We’re delighted to announce the launch of Whyte & Mackay Light.  It’s a different product with the same younger consumer in mind. It leads the way in the spirits category as a quality spirit drink, available at a lower ABV, expertly crafted to be surprisingly smooth, whether it is enjoyed neat or as a long-serve.”

Rod Gillies, Head of Innovation at Whyte & Mackay, said:

“We’ve doubled the size of our brand portfolio in the last 3 years, with new whiskies developed to bring new consumers into the category. Now, with Whyte & Mackay Light, we’re using the strength of one of our existing brands to deliver an attractive option for the growing number of consumers who may be looking to keep an eye on their alcohol intake.

“People trust Whyte & Mackay to make a great-tasting spirit and, thanks to our expert distilling team, Whyte & Mackay Light tastes fantastic – either straight over ice, or served with your favourite mixer. We think it’s a compelling addition to the spirit drink category, and we’re looking forward to introducing consumers and shoppers to it.”

The product stands apart within Whyte & Mackay’s portfolio and comes as the Glasgow-based spirits producers celebrate their 175 year anniversary.