Press release: Douglas Laing’s New Remarkable Regional Malt

let’s begin

Announcing The Launch Of THE EPICUREAN Lowland Malt Scotch Whisky By Douglas Laing

Douglas Laing & Co, World Whiskies Awards’ Brand Innovator of the Year 2016, today announces the launch of The Epicurean Blended Malt Scotch Whisky, the Lowland addition to the firm’s Remarkable Regional Malts collection.

A dram described as “city born and bred”, Douglas Laing’s The Epicurean is a marriage of some of the finest Lowland Malts; bringing together the best that the East and the West of Scotland have to offer. Bursting with barley, citrus, floral and herbal notes, this Malt Whisky is packaged in a premium gift tube featuring The Epicurean himself. No attention to detail is spared, from the cocktail shaker, crystal decanter and barley husk illustrations, to the charmingly rhythmic pack copy that well and truly brings the spirit and its characterful namesake to life.

Fred Laing, Managing Director and 2^nd Generation in the family business, says:

“Back in 1930s Glasgow, The Epicurean, as everyone knew him, was the life and soul of any party. Wherever he popped in for a dram, you’d find him surrounded by a circle of admirers, regaling them with captivating tales of derring-do, of chance encounters in foreign climes and of the fine food and drink he feasted upon his travels. Our new expression is in honour of that roguish character who never fails to deliver charm, charisma and just a little bit of cheek. Any likeness to Douglas Laing’s Managing Director is purely coincidental!

The Epicurean, our Lowland “Vatted” Malt joins Timorous Beastie from the Highlands, Scallywag from Speyside, Rock Oyster from the Islands and Big Peat from Islay to complete our Remarkable Regional Malts collection.”

In line with the family philosophy, Douglas Laing’s The Epicurean is proudly without colouring or chill-filtration, and bottled at high alcohol strength, 46.2%. Available from specialist Whisky stores and DouglasLaing.com from April 2016. The Epicurean launches with a competition to win 1 of 4 limited edition gold bottles at Facebook.com/DLTheEpicurean.

Tasting Notes:

In a tipple of our Small Batch Epicurean, you can bet on a nose that is barley rich, citric, floral and herbal. The mouth-coatingly sweet palate displays crunched sugar, burnt citrus, mixed spices, thyme, peaches and hard candy… All charmingly underpinned and enriched in the finish with more of that earlier herbal character, in a gristy style with almonds, cut grass and burnt sugar.

Beyond The Epicurean, the Remarkable Regional Malts umbrella brand encompasses Timorous Beastie (Highlands), Scallywag (Speyside), Rock Oyster (Islands),and Big Peat from Islay, collectively offering the consumer The Ultimate Distillation of Scotland’s Malt Whisky Regions. The family firm also proudly bottles and markets its Exceptional Single Casks range, which includesthe recently rebranded Provenance, as well as the firm’s flagship Old Particular and the Xtra Old Particular, the “family jewels”.

Tags: Douglas LaingEpicureanLowland Malt ScotchRegional MaltTHE EPICUREAN

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.