The great cliché of the brooding man, wistfully staring into the distance as he contemplates life over a straight Scotch, is coming to an end, here I look at women and whisky and why their influence is on the rise... but it was always there anyway.
Like most of society, the whisky world is catching up with modern times and doing away with the out-dated image of being exclusively for the male of the species.
Gone are the days when whisky was restricted to the glasses and decanters of rich old men.
Some might have expected the change to come sooner, since some of the best distilleries, as well as the methods of distilling, have been run and created by women. Really the brooding figure of the man should never have appeared.
And considering that recent estimates show that women make up at least a third of worldwide whisky drinkers, it is an image that is very quickly changing, with more open to the idea of women and whisky going hand in hand.
The title of Fred Minnick’s book Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey speaks for itself.
It tells several stories of women who took the whisky world and transformed it. The book looks at Elizabeth Cumming, owner of the Cardhu/Cardow distillery in the late 19th century, as well as Bessie Williams, who owned the world famous Laphraoig Distillery in the 2oth century.
And this is not an occurrence relegated to the past either. The experience of women in the whisky world is becoming an ever more modern event.
One need only give the term “women and whisky” a quick Google search and up pops several blogs written by women who invest their time in appreciating a good dram.
They drink it alone, they drink it in groups and they drink it well.
But women are not only talking about whisky. They are getting involved in the making of it too.
Take for example Rachel Barrie, Master Distiller at Morrison Bowmore. As any whisky connoisseur knows, the role of the Master Distiller is vital.
Having held the position since 2011, and previously holding the same at Glenmorangie since 2003, Barrie is no newcomer to this title.
Her whole career life has centred around whisky and how it is made. Straight out of university, she began working for the Scotch Whisky Research Institute.
From here she moved into the distilling world, and has been blending some very fine drams ever since.
We should also consider Allison Patel, who not only appreciates a fine whisky, but also took the initiative to found her own whisky brand.
Brenne Whisky, using spirit matured and finished in France, was officially released in 2012. But do not be fooled by its relative youth and newness. Its release came with rave reviews and praise for its founder.
Having already started her own drinks import business, Patel used her sources and know-how and turned them into something she loves; whisky.
Barrie and Patel are not alone in their love for the water of life. They are amongst many women who have dedicated their working lives to whisky.
Take for example Alwynne Gwilt, a whisky blogger and journalist, Joy Elliot, brand ambassador for The Maccallan, Cara Laing, director of whisky at Douglas Laing & Co..
You can also read how journalist Phoebe Brooks got her own father into whisky here.
They are all women who actively take part in the whisky world and are developing that world for the masses. And they are only but a few of the many, many women who are taking the whisky world and making it their own. Here’s to women and whisky!