A Day in the Life of a Whisky Blogger and Consultant

let’s begin

Interesting one this, I have been meaning to write something like this for a while then a post from fellow blogger, and friend, Jayne Gorman over at GirlTweetsWorld wrote a brilliant post that inspired me to get on with writing mine, which tracks along similar lines to Jaynes… must be a blogger thing.

Lots of the comments on GreatDrams Instagram, Facebook and Twitter accounts are along the lines of ‘you have the best job’ or ‘I want your job’, and don’t get me wrong, I love what I do and the opportunities it affords me both professionally and personally, but there is a lot more that goes into it that no one ever sees.

The 12 – 18 hour days, the countless emails to make things happen, the pitching for new business, the entire whisky consultant side that I cannot talk about due to around 25 different non-disclosure agreements being signed and the time away from home.

These are mere ‘occupational hazards’ but worth pointing out.

My days vary a lot, and can change last minute, but this is roughly what happens from wake to sleep.


My wife’s alarm goes off and is snoozed around three to four times before she gets up to get ready to travel into work.


I scan through emails, answering anything that will take less than 2 minutes to think about and respond to, a handy methodology I have developed over a few years – if anything will take less than 2 minutes to do or reply to, get it done, it will only ever clog up your day later.


My alarm goes off telling me Kirsty is about to leave and I need to think about getting up and obtaining caffeine post-haste. Instagram feed and comments checked. Facebook page’s notifications checked and responded to if necessary. Read The Times newspaper in its entirety.


All emails have now been dealt with, I know what’s happening in the world and casually have both a hot water and lemon and a cafetiere prepared for consumption when their respective temperatures hit lukewarm to quite warm, any hotter and I just cannot drink it.

Doorbell goes, something gets delivered.

Maybe avocado on toast, maybe not.

Write a list of things I need to do today and tomorrow, and who I need to be in contact with to make various things happen or just for a catch up.


Open Keynote, start writing presentations for whichever consulting project I’m working on, this could be anything from new product development in gin or whisky through to creating a new whisky brand or planning a social media campaign for a client.


More coffee is needed. Update my list of to dos, tick some off with a satisfied scribble or add to the list.

Client calls unexpectedly, we talk about our NPD project for a while before they have to head off to another meeting.


Roll through incoming emails again to see what I need to respond to and what I can get dealt with immediately.

Frantically check calendar to see if I can go to whichever cool event I have been invited to. I can’t. Balls. I wonder if they are doing another one?


Kirsty, my wife, calls whilst she is out and about getting lunch in London Bridge.

Remember that it is lunch time for full time folk, then instantly forget to eat as something interesting has just landed in the inbox.


Begin to plan the three articles I need written for GreatDrams and various publications this week. Storyboard or bulletpoint content, get cracking.


I forgot to have lunch, and it is too late for coffee, I will be up all bloody night if I have one now, is it time to review some whiskies? Probably.

Have something for lunch.


Client call to go through the building of X Brand. We discuss work to date, any responses to the proposition and brand story I’ve developed and agree next steps.


Email check again, continue writing articles for the week, breaking from one to write another then repeating to keep it fresh and keep me thinking.

Send articles to Kirsty to proof and feed back on.


Kirsty phones to say she has left work, we have a brief chat then I mentally turn on the 60 minute countdown for how much more I can get done today.

Eyes down, focussed writing or presentation building.


Kirsty arrives home, cooks dinner, we chat and watch whatever is on the Sky Plus or whatever football is on.


Kirsty falls asleep, I’m about to but one last email check reveals I have an urgent client request, instantly wake up again to respond.


Fall asleep.

Tags: ConsultantDayDrinkWireWhisky Bloggerwrite


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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