• The new series is themed around the story of a brave crew that discovered The Kraken’s treasure during an ambitious deep-sea dive expedition to find the elusive Beast… And lived to tell the tale!
• Hell-bent in his desire to protect its fellow sea creatures, the benevolent Beast has also locked tentacles with Project Aware: Dive Against Debris, donating £1 from every sale of its new bottle to the maritime conservation charity
• ‘Unknown Deep’ is available exclusively from Amazon for £36.75 

Not many have caught a glimpse of The Kraken, let alone lived to tell the tale, but now the dark rum brand has bought The Beast’s finest treasure to the surface – launching the brand new ‘Unknown Deep’ bottle. 

In the first of a new series of limited edition bottles that The Beast will be unleashing regularly from here onward, the aptly named ‘Unknown Deep’ is hewn in glorious black and gold and embossed with The Beast’s own tentacles crafted up the rum’s unmistakable bottle neck. Symbolic of The Kraken’s unquenchable desire for the treasure of mortals – it’s an item fit for only the bravest of souls.

Themed around the story of a brave crew’s deep-sea dive expedition to find the elusive Kraken and its formidable haul of treasure, ‘Unknown Deep’ is the first of a number of valuable bottles discovered by the diving team in which it was rumoured submerged to depths greater than 10,000 metres… a journey in which the darkness, danger and dastardly nature of their foe would be enough to terrify even the hardiest adventurer

Besides the breath-taking beauty of the vessel and the delicious black rum within, ‘Unknown Deep’ is helping to showcase The Mighty Beast’s benevolent side, so for each bottle sold, The Kraken will donate £1 to marine conservation charity, Project Aware: Dive Against Debris.