With production underway since August 2021, the distillery is set to become a new world-class destination for whisky, arts and culture
Emeishan, Nov 16, 2021 – Pernod Ricard, one of the world’s leading whisky producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery today in Emeishan. The announcement celebrates Pernod Ricard’s achievement as the first international spirits and wines group to establish a fully operational malt whisky distillery in China, cementing its pioneering position at the forefront of China’s whisky market.
With an investment of 1 billion RMB (150 million USD) over a decade, 叠川 THE CHUAN Malt Whisky Distillery reflects Pernod Ricard’s commitment to China with an ambition to bring new iconic products and experiences to its consumers and contribute to the sustainable growth of the economy and society.
Philippe Guettat, Chairman and CEO of Pernod Ricard Asia, emphasised, “Pernod Ricard has been privileged to play our part in China’s dynamic development for over 30 years. We consider it our mission to bring to life the most iconic malt whisky made in China with pride, leveraging the expertise we have as a market leader. Our master distiller, Yang Tao has been working with our heritage master distillers in Scotland to bring the most authentic whisky making know-how into China, while leveraging the pristine water source of Emei, renowned for its utmost quality. Today, we are marking a significant milestone on this journey and we look forward to sharing our vision and single malt whisky from 叠川 THE CHUAN Malt Whisky Distillery with whisky lovers around the world.”
From its architecture to its name, 叠川 THE CHUAN is deeply rooted in the Chinese philosophy of dichotomy in which two elements exist in opposition yet complement each other. The distillery’s name is a matrimony of two exquisite characters steeped in the local terroir and culture, with the “rich and layered” meaning of 叠 (the) and “river” in 川 (chuan) from Sichuan. Together, 叠川THE CHUAN celebrates the duality between the mountain and water, strength and softness of our whisky and the origin and outcome of our malt whisky distillery.