Dewar’s Blended Scotch Launches New Dewar’s 12-Year-Old in the UK

Double-aged for extra smoothness in first-fill bourbon casks takes Dewar’s- 12 year-old to the next level

DEWAR’S® Blended Scotch Whisky has unveiled the new DEWAR’S 12-Year-Old in the UK. With a new look and feel, DEWAR’S 12-year-old has been taken to the next level with a whisky that balances complexity, flavour and smoothness.

Double-aging the whisky in hand-selected, first-fill American Oak Bourbon casks for the first time has created a distinctly different experience for drinkers, with a greater breadth and depth of flavour, and a radically richer mouthfeel. The new whisky builds upon the renowned DEWAR’S house style of floral, honeyed Highland whisky, with a hint of smoke.

 

The new liquid was created by a team led by DEWAR’S Master Blender, Stephanie Macleod, a five-time winner of Master Blender of the Year by International Whisky Competition (IWC). Stephanie Macleod comments: “Curiosity has been at the cornerstone of the DEWAR’S brand since John Dewar created the first whisky in 1846. And that sense of curiosity has carried through to how my teams and I develop our whiskies today. It was only natural to experiment and craft a new element to the maturation process, which has resulted in a distinctly different tasting experience.”

“Having been experimenting with the influence of cask types on flavour and texture for the last ten years, we knew the time was right to bring some of what we have learnt to our core range of whiskies. We wanted to take DEWAR’S 12-Year-Old to the next level and bring the joys of quality Scotch whisky to a new generation of drinkers. DEWAR’S whiskies have a characteristic floral and honeyed-style and we knew we could add a richer and more complex dimension through the use of first-fill American Oak Bourbon casks.”

Showcasing up to 40 of Scotland’s finest single malt and grain whiskies, Macleod and her team have created a more complex whisky: an aroma of apple, ripe peaches and hints of lemon zest; followed by floral, spice and rich fruit notes; with a robust finish of vanilla, butterscotch and a wisp of a smoke. Complementing the flavour notes is the richer, smoother and more balanced mouthfeel, creating an experience that will delight new and existing whisky drinkers alike.

Marie Peyto, European Brand Director for DEWAR’S at Bacardi commented: “The beauty of Scotch whisky is the ability to bring the breadth of flavor – as well as the depth of flavor – from the variety of single malts and grains that are used to make it. This new expression of DEWAR’S 12-Year-Old is the epitome of what a high quality, pleasurable and indulgent Scotch whisky can be. Reimagining and relaunching this whisky has always been about one thing: delighting whisk(e)y drinkers. Whether you are a connoisseur looking to discover something new or are just seeking to share and enjoy with friends and family, we are certain that everyone will find something to savor and relish.”

All DEWAR’S whiskies share one thing in common – they are double aged for extra smoothness, a maturation process specific to DEWAR’s that was perfected by the first Master Blender, AJ Cameron. The new DEWAR’S 12-Year-Old Blended Scotch Whisky is presented in a new, premium clear glass bottle with a modified base, label and enclosure.

DEWAR’S 12-Year-Old Blended Scotch Whisky is now available to bars, restaurants and in Tesco. RRP £31 for 700ml.

Tags: Dewar's 12-Year-OldDewar's Blended Scotch
CatherineDianneSoleta

CatherineDianneSoleta

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