Courvoisier® Introduces New Limited-Edition Cognac to its Esteemed Portfolio

let’s begin

DE LUXE is available exclusively at Tesco now

28th September, London: Courvoisier®, the UK’s number 1 cognac and the Most Awarded Cognac House*, has announced the launch of DE LUXE – a new limited-edition liquid that is available exclusively in store and online at Tesco now.

Available for £40 RRP, DE LUXE, was first matured in French Limousin oak barrels before then finishing its maturation in a special selection of new casks made with fine grain oak trees, adding an extra layer of character. This second maturation contributes to a woodier product which adds new layers of depth and intensity – combining rich and complex notes of vanilla, dried fruits, sandalwood and leather for a truly sophisticated finish.

Courvoisier® celebrates the art of making a truly beautiful liquid by realising the potential of each ingredient – each part of the process can be tasted. This experience is rooted in the deep respect for the rich blessings of the Cognac region, where the art of making is all about harnessing, liberating and revealing the spirit found in the terroir, cru and woods.

Courvoisier® DE LUXE embodies this ethos within the fine quality of its liquid, wrapped up in stylish packaging, perfect for the gifting season.

Nick Ganich, Head of Courvoisier UK says: “As you would expect from the brand that toasted the Eiffel Tower in 1889, Courvoisier® is the perfect choice to celebrate special occasions. The liquid and bottling of Courvoisier DE LUXE was inspired by that momentous time in history and the spirit of the Paris Golden Age, famous for its blend of art, glamour and decadence. ‘Celebrating moments’ was the inspiration for this launch and we hope everyone enjoys drinking it throughout this special season, as much as we enjoyed making it.”

Tags: CognacCourvoisierDE LUXELimited-Edition


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

You might be interested in

More from the blog

Leave a comment

Login / register