Four signature serves featuring world-class spirits from the brand’s portfolio, including Hendrick’s Gin and Glenfiddich Whisky,offer expertly crafted but uncomplicated cocktails
2 June 2021: This June, family-owned luxury and premium spirits distiller William Grant & Sons will launch Batch & Bottle as part of its growing innovation portfolio. The bottled cocktail range will launch globally, firstly in the UK market, with four premium and ready-to-pour serves utilising some of the world’s most awarded spirits in its existing range: Monkey Shoulder Whisky, Hendrick’s Gin, Rekya Vodka and Glenfiddich Single Malt Whisky. Each bottle will enable consumers to elevate their at-home experiences, offering perfectly balanced cocktails that you simply chill, pour, garnish and enjoy.
The Batch & Bottle line-up includes a cheeky Monkey Shoulder Lazy Old Fashioned, a curiously crafted Hendrick’s Gin Martini, a playful Reyka Vodka Rhubarb Cosmopolitan, and a bold Glenfiddich Scotch Manhattan. From a dinner party at home to a picnic in the park with friends, a perfect occasion needs the right drink. The varied range allows re-creation of classics to suit every taste – mixed with precision, each sip delivers an impeccable blend of quality and flavour.
The Batch & Bottle range will be William Grant & Sons’ first entry into the bottled cocktail category, with the range being later launched in Australia from September 2021 and other key markets from early 2022.
For every bottle of Batch & Bottle sold in the UK until May 2022, William Grant & Sons will donate £1 to leading hospitality charities The Drinks Trust and The BEN as part of its #STANDFAST CAMPAIGN, which is dedicated to supporting the On Trade, raising in excess of £110,000 to date.
With each bottle pouring six serves, Batch & Bottle are ideal to share for any occasion.
The range includes:
Monkey Shoulder Lazy Old Fashioned ismade with a bespoke bitters recipe that compliments the base flavours of Monkey Shoulder perfectly, this is a big, bold and uniquely flavoursome Old Fashioned. A legendary Old Fashioned – without the legendary wait.
Hendrick’s Gin Martini is not your average martini. It’s made even more unusual with notes of cucumber and rose, a signature of Hendrick’s Master Distiller Ms Lesley Gracie. This perfectly curious concoction was created in collaboration with five world-class bars, ensuring a perfectly balanced, distinctive serve, replete with undertones of floral, citrus and herbal curiosity. The Hendrick’s Gin Martini was created by Master Distiller Ms Lesley Gracie in collaboration with five world-class bars: Brujas (Mexico), Nutmeg & Clove (Singapore), Yaldy (Germany), Maybe Sammy (Australia) and Nauticus (Scotland).
Reyka Vodka Rhubarb Cosmopolitan allows you to plummet into adventurous Icelandic depths. The glacial Reyka vodka harnesses natural rhubarb whilst mingling with tangy blood orange and zingy fresh lime to create an eruption of Icelandic purity. A classic Cosmo re-imagined by the land of ice and fire.
Glenfiddich Scotch Manhattan is what happens when you take the World’s Most Awarded Single Malt Whisky, a bright and balanced single malt and stir it with sharp bitters and sweet vermouth to create a bold yet delicate cocktail.
Speaking on the launch, Karen Murphy, William Grant & Sons Global Innovation Marketing Manager, commented: “Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements.Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
Batch & Bottle cocktails are available to purchase mid-June from Harrods, Master of Malt, and Amazon then in Waitrose from the beginning of August, for RRP £25 at 50cl. For more information, please see www.batchandbottlecocktails.com.