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Celebrate the 20th Anniversary of the Ardbeg Committee and its black sheep members – known for their peaty passion and maverick attitude.

Ardbeg Day is a global, annual celebration of all things Ardbeg, held on the final Saturday of Islay’s Festival of Music and Malt – Fèis Ìle. For 2020, the Distillery is inviting smoky malt whisky lovers everywhere to join them as they toast to two incredible decades of the Ardbeg Committee on Ardbeg Day, 30th May 2020. 

Ardbeg Blaaack is the feisty Limited Edition bottled in celebration of the Ardbeg Committee’s 20thAnniversary (founded in the year 2000). To mark such a momentous occasion, the Distillery vowed that the casks used to honour their global flock would be right on the nose. For the first time in Ardbeg’s history, they rounded up Pinot Noir casks from the country that lies the furthest distance from Islay – New Zealand, that other remote island nation where sheep have been known to outnumber the locals by 7:1.

Dr Bill Lumsden, Ardbeg Director of Whisky Creation, said: “Ardbeg Blaaack knits together velvety summer fruit pudding and bitter cherry, with a deeper edge of soot and Ardbeg’s hallmark smoke. It’s the perfect dram for toasting our legendary Committee.”

Mickey Heads, Ardbeg Distillery Manager, said: “In every corner, of every far-flung place, you’ll find an Ardbeg Committee member. For 20 years they’ve been proudly demonstrating their black-sheep behaviour. Ardbeg Blaaack is the best possible way to pay tribute to our tearaway fans who, like us, are shorn to be wild!” 

‘Among the whitewashed walls of Islay stands a black sheep – Ardbeg.’ This claim will be truer than ever on Ardbeg Day, as the Distillery’s iconic seawall is painted black for the occasion. ‘Baaars’ across the world will be stocked, with visitors getting the chance to taste special black cocktails, take part in a whole host of sheepish games and even sign up to have their head sheared by a ‘baaarber’. 


Ardbeg Blaaack will be available from Ardbeg Embassies, whisky specialists, online retailers and from the Distillery Visitor Centre. A rare limited edition woollen bottle jacket will also be on sale at the Distillery, for those lucky enough to get their hands on one. 


Ardbeg Blaaack will retail at: £94.

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My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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