The Winners of the World Whisky Design Awards 2014
let’s begin
The premier design awards for the whisky industry, recognising that it takes more than just incredible liquid to build brands and build loyalty. Detail below available at: http://www.worldwhiskiesdesignawards.com
Karuizawa 1960
Superbly crafted, tactile and full of layered intrigue. You are drawn into a great character. With Japanese whisky making so much noise in the market this is a great, beautifully crafted, package that shouts quality.
ABV:
Bottle size: 700ml
Origin: Japan
Designed by: Contagious
Best Blended Whisky - £99 and under
The story behind the label is well told through the design cues and the use of special finishes using enamels and spot varnishes which bring to life an otherwise monochrome design.
ABV:
Bottle size: 700ml
Origin: Scotland
Website: cutty-sark.com
Nicely proportioned, tactile bottle design with an engaging, full-on but endearing personality. The label is a well-crafted new take on an old illustration technique.
ABV:
Bottle size: 700ml
Origin: Scotland
Website: www.douglaslaing.com
The quirky label is in accord with the nature of the distillery. The design is restrained and nicely considered.
ABV:
Bottle size:
Origin: Scotland
Website: www.masterofmalt.com
Evocative and relevant graphics designed to attract new consumers and freshen up the image of whisky. The imagery evocatively describes the nature of the product inside. This package works on many levels – it is clean, contemporary and stylish – it feels new yet, at the same time, reassuringly authentic.
ABV:
Bottle size:
Origin: Scotland
Website: www.tomatin.com
Best Whisky Range
For an independent bottler this is a beautifully crafted execution with clear heritage values, but with a modern twist. It has simple clarity yet is rich in detail.
ABV: various
Bottle size: 72cl
Origin: various
Website: www.douglaslaing.com
Best Whisky Relaunch
A beautiful, superbly crafted bottle, that is a real move on from the existing design and which picks up the brand’s heritage to present a compelling and authentic looking product.
ABV:
Bottle size: 700ml
Origin: Scotland
Website: www.blackbottle.com
Single Malt - £99 and under
Classic confident whisky packaging that is excellently crafted, simple, pure and understated.
ABV:
Bottle size: 700ml
Origin: Scotland
Website: www.tullibardine.com
Best Single Malt Limited Edition
Karuizawa 1960
Superbly crafted, tactile and full of layered intrigue. You are drawn into a great character. With Japanese whisky making so much noise in the market this is a great, beautifully crafted, package that shouts quality.
ABV:
Bottle size: 700ml
Origin: Japan
Best Duty Free / Travel Retail Design
As a travel retail pack this has everything. A great looking, classic yet contemporary, gift package that holds a good sized taste selection. When closed the carton nicely hints at the four bottles inside via elegant silhouettes.
ABV: 40%
Bottle size: 700ml
Origin: Scotland
Website: www.johnniewalker.com
Greg
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