Royal Salute, the exceptionally crafted and aged Scotch whisky, has launched its first store in newly developed Paradise City, one of the biggest leisure and entertainment destinations in South Korea. The store offers visitors an opportunity to embrace the brand in a luxurious new setting while providing exclusive access to Royal Salute’s most sought after limited edition releases.

The Royal Salute store has been created to offer affluent consumers shopping in South Korea the ultimate prestige whisky experience. It allows Royal Salute, known as the whisky which starts where all others end – aged for 21 years, to provide not only the best products in its portfolio but also an exclusive environment in which to enjoy them.

Designed to take people on an all-encompassing journey through Royal Salute’s Scottish heritage and world-renowned craftsmanship, the store will feature a maturation and olfactory bar to create a multi-sensory experience and allow guests to indulge in the product’s unique flavours and aromas in a way like never before.

Peter Moore, Prestige Brand Director at Chivas Brothers, commented: “The opening of our first brand store in Paradise City is a strategic move that will give consumers the opportunity to enjoy our exceptional Royal Salute whisky while being educated and inspired by the brand’s unique heritage and values.

“By creating a direct and immersive experience, we will be able to build an even more personal relationship with our customers and remind them what makes Royal Salute such an exclusive brand,” adds Moore.

The Royal Salute store in Paradise City is open to the public and is located beside Pernod Ricard’s Perrier Jouet lounge in the leisure complex.