Method and Madness have really captured their raison d’etre with their brand name. “Method and Madness” captures everything they are about and both sides play a huge part in the making of this whiskey.

The brand was first started by Masters and Apprentices at Midleton Distillery, who decided to collaborate on a new brand that would push the limits of what we know about whiskey making. This is a really exciting brand to see in Ireland, which has had a long and chequered history in distilling. The country is experiencing a huge increase in whiskey brands appearing in recent years and Method and Madness are certainly one of the most innovative.

They have been exploring different maturation and finishing styles on their malt to see what flavour profiles they can create. So far they have used chestnut wood, acacia, Hungarian oak, French limousine and wild cherry wood. This mulberry wood edition is the latest in the line up.

Apparently, this has been the toughest one yet. The brand’s Maturation Research and Innovation Technologist, Anna Lazaridou, said: “With its unusual wood structure and small cask size, there’s no doubt that mulberry wood presented its challenges, with early trials failing. But in the ethos of the Method and Madness range, our relentless dedication to trial and error has produced a beautifully balanced whiskey.”