let’s begin

Hunter Laing & Co. reveals new look and feel for the range inspired by the directors’ grandfather who travelled the globe in the 1960s with his role in the Diplomatic Service

The family owned Scotch whisky distiller, blender and bottler Hunter Laing & Co. announces a brand-new look and feel for the Hepburn’s Choice range. The   new-look collection will be available worldwide from early September.

Each bottling, whether as a single cask or small batch, showcases the characteristics of a Scottish distillery. The colours of the new design denote the whisky region of the distillery, giving consumers a quick and handy reference as to flavour profile.

The range is named in honour of the directors’ late maternal grandfather, William Hepburn, who travelled the globe with his role in the Diplomatic Service. The new design harks back to the 1960s and William’s heyday, when he lived in places as diverse as Hong Kong, Istanbul, and Nairobi.

The Hepburn’s Choice range is bottled at 46% ABV and without artificial colouring or chill-filtration. The collection is also available to purchase from Ardnahoe Distillery which reopened to the public on Monday 20th of July.

Commenting on the new design, Stewart Laing, Managing Director, said:“We’re extremely proud of the new design. We aimed to produce a refreshing, vibrant look and feel that would catch the eye of whisky fans worldwide, with a nod to our family heritage.” 

Adding to his father’s comments, Scott Laing, Business Development Director, said: “The new look of Hepburn’s Choice is colourful, eye-catching and exciting, which we know will create intrigue with loyal fans of the range and whisky enthusiasts around the world.

“Our range is bottled as 70cls and has been matured in a variety of different casks. The liquid is as good as ever, and we can’t wait to see people’s reaction to the new branding.

“My grandfather’s long experience of attending embassy functions gave him a fine sense of appreciation for his homeland’s whiskies. We believe these bottlings would indeed have been ‘Hepburn’s Choice’.”

Facebook: @Hunterlaingwhisky

Twitter: @hlaingwhisky

Instagram: @hunterlaingwhisky

Tags: Choice RangeHepburnHunter Laing & Co.Rebrand


My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

You might be interested in

More from the blog

Leave a comment

Login / register