Minor Case Straight Rye Whiskey Refreshes Bottle Design

let’s begin

Minor Case Straight Rye Whiskey has a new look. The new bottle features white paint over the embossments. This makes the intricate font and design more prominent and adds to the vintage and craft look of the bottle.

“The new look is reminiscent of the porcelain painted ‘bar back’ bottles that were popular with so many brands in the late 1800’s,” says Steve Beam, president and head distiller at Limestone Branch Distillery. “This was the time when my great-grandfather, Minor Case Beam, was in his distilling heyday – this new look is a nod to his legacy.

Minor Case Straight Rye Whiskey, launched in 2017, features straight rye whiskey with a sherry cask finish and is bottled at 90 proof. Available in 750ml bottles and aged two years, Minor Case Straight Rye Whiskey offers a warm rye spice complemented by the dried fruit notes. This is from being finished in a sherry cask barrel. The combination offers depth to the overall experience of this whiskey.

The award-winning Minor Case Straight Rye Whiskey has also been called out in this spring’s Tasting Panel magazine and given a score of 94 points.

The magazine notes “the fragrant nose of jasmine and caramel is illuminating…luscious notes of sweet peat and honeyed apples, peppercorns and peach blossoms are elegant, while its perfume carries through to the maple and dried-peach finish.

The whiskey was inspired by Beam’s long family history in the distilling industry – Steve Beam is a seventh-generation distiller. “This rye whiskey is a tribute to my heritage – from the details in the finishing to Minor Case Beam’s original crest as a special touch – now this beautiful bottle is even more visible behind the bar.

“The whiskey is offered nationwide for the suggested retail price of $42.99. The new bottle packaging is also available for sale at Limestone Branch Distillery.”

About Limestone Branch Distillery

Steve Beam and his brother Paul Beam opened Limestone Branch Distillery in 2011. This was with the goal of crafting the finest whiskey in small batches. With a history of distilling on both sides of their family – Beam and Dant – the brothers are seventh-generation distillers.

In 2015, they brought the Yellowstone brand back to the family. It was launched a limited edition bourbon to commemorate the brand’s 105th anniversary. For more information on Limestone Branch Distillery, please visit www.limestonebranch.com or www.facebook.com/limestone-branch-distillery.

Tags: Tasting Panel magazine

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.