JUST ANNOUNCED: Johnnie Walker “White Walker” Limited Edition

let’s begin

Send a raven – Scotch has officially entered the realm. In collaboration with HBO® andGame of Thrones, Johnnie Walker has today unveiled the new White Walker by Johnnie Walker. This limited-edition Scotch Whisky is inspired by the most enigmatic and feared characters on the hit show - the White Walkers - and is here for fans to enjoy as anticipation builds towards the final season.

Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter and now a limited-edition whisky that evokes their icy world. Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.

The bottling brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces. Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.

The Scotch has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish – one of Scotland’s most Northern distilleries. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker.

He said: “Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall – so it was the perfect place to start when creating this unique whisky.”

“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now.

“From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond,” said Jeff Peters, Vice President, Licensing & Retail at HBO.

White Walker by Johnnie Walker is part of a wider partnership with HBO and (Johnnie Walker parent company) Diageo which will also see the launch of the Game of Thrones Single Malt Scotch Whisky Collection available starting in February 2019 until supplies last.

The collection features eight scotches that are each paired with one of the iconic Houses of Westeros and the Night’s Watch giving fans an authentic taste of the Seven Kingdoms and beyond. More information about the collection will be the subject of future announcements.

White Walker by Johnnie Walker will be available globally, starting October 2018 until supplies last with a U.S SRP: $36 for 750ml (41.7% ABV).

For more information on White Walker by Johnnie Walker, please visit www.johnniewalker.com

What do you think of White Walker? Let us know in the comments!

Tags: Johnnie Walker

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.