Johnnie Walker Vault X Oliver Rousteing: When the Art of Couture Meets the Art of Blending

Acclaimed French creative director Olivier Rousteing announced as first cultural collaborator invited within Johnnie Walker Vault; Pushing boundaries of whisky creation by bringing together Rousteing’s trailblazing fashion vision and Master Blender Dr Emma Walker’s artistry and access to 500 of the rarest whiskies contained within Johnnie Walker Vault.

In the first release of a two-part collaboration, Couture Expression is a collection of four couture blends inspired by a sensorial journey through the seasons.

The world’s leading Scotch Whisky, Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry – uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner.  

First Unveiling: Couture Expression 

Couture Expression is the inaugural limited-edition release from the Johnnie Walker Vault, co-created by Johnnie Walker Master Blender Dr Emma Walker and Olivier Rousteing. Drawing inspiration from the world of high fashion, the collection elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation.

“Pushing boundaries through blending artistry has always been at the heart of my work, and opening the doors of the Johnnie Walker Vault to welcome such a progressive, creative talent of Olivier’s magnitude has been something that will stay with me forever.” says Master Blender, Dr. Emma Walker.

This launch brings together two creatives at the height of their craft, each renowned for pushing the boundaries of their art. In a hidden ‘atelier’ beneath Johnnie Walker Princes Street, Dr. Emma Walker, the brand’s Master Blender, and Rousteing collaborated to craft and design a collection of four blends – Spring, Summer, Fall and Winter – capturing Rousteing’s personal and emotional connection to each season as well as its sensorial spirit.

“This has been an emotional journey,” says Rousteing. “What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions – the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter – that Emma so beautifully captured in the collection.”

Couture Expression Blends

Each of the four blends in the collection begins with the same luxurious ‘heart’, including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection. Dr. Walker then layered hand-selected whiskies from the Johnnie Walker Vault – a library of 500 rare, aged and ghost whiskies, personally curated and rotated from the very best of the 10 million casks of Scotch available to her as Master Blender. In an innovative fusion of creative minds, over the course of 12 months, Dr Walker translated Rousteing’s personal narrative into four sensorial journeys through flavour and time.

Emma Walker continued, “Olivier brought an emotional language to the blending creation, and we worked together to explore what whisky can express – technically, sensorially and artistically. We deliberately chose to use the same whiskies across several of the seasons, playing with proportions, textures and seasonal notes to create four distinct expressions of whiskies”

The Couture Expression blends encompass:

 

    • Spring – Refreshing and floral. A celebration of renewal and transformation, with brightness drawn from a selection of rare whiskies including a 1985 Cragganmore, a rarely seen 1977 Caledonian and minerality from a treasured 1978 Port Ellen.

    • Summer – Vibrant. An ode to summer with tropical fruit notes from a selection of rare whiskies including an experimental Cardhu Wine Cask Finish, and a 1990 Clynelish wrapped in the richness of 1988 Benrinnes.

    • Fall – Textured and bold. A time of self-reflection and the relentless pursuit of excellence, this expression features an experimental Teaninich chocolate malt, layered with smoke from the 1978 Port Ellen.

  • Winter – Deep and contemplative. Reflecting ‘coming home’ and the warmth of sharing time and moments with family and friends. The richest of the four, dialling up Islay malts from Port Ellen and Brora with a mulled wine, sweetness from the 1988 Benrinnes. 

Couture Expression Design 

Celebrating Rousteing’s creative vision, the decanter designs poetically explore the beauty of contrast and precious materials. In a collision of styles, the purity of crystal is met with opulent metallic draping – to extend and play with perspective and liquidity of form.  

Each Couture Expression blend is treasured in a square crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat, in homage to the iconic square bottle created by Alexander Walker in the late 1800s. The decanters have been draped in four different metallic shades, each inspired by the seasons, creating a nod to the past and a desire for an iconic and timeless progressive silhouette.

“I was really given the freedom to push boundaries with the bottle design, using the couture technique of drapé to capture the seasons in gold, silver, rose gold and metallic black. I wanted to create a structured armour reflecting strength and perseverance, but for it to be swathed like silk to bring softness and reveal the beautiful liquid inside. I hope these bottles will remain as pieces of art in the legacy of Johnnie Walker Vault,” said Rousteing.

Finally, each bottle is topped off with a sculptural wing stopper, the creative director’s articulation of the Johnnie Walker ‘Keep Walking’ ethos evolved into flight. All hallmarks which sing to Rousteing’s creative style, which he wanted to see live on as his contribution to the Johnnie Walker Vault and a future facing approach to whisky creation.

Rousteing continued, “When I think of Johnnie Walker and Keep Walking – I think of the pursuit of excellence and no limits – I think of ‘keep walking until you fly’! And that’s why for the bottle stopper – I wanted gold wings, like a phoenix rising from the ashes to touch the sky – just how I’ve felt at certain times in my life.”

Couture Expression Launch

To celebrate the collaboration and the release of Johnnie Walker Vault x Olivier Rousteing Couture Expression, an exclusive launch event will be held in New York City on 3rd May, bringing together leading voices across the arts, fashion and whisky.

Johnnie Walker Vault x Olivier Rousteing Couture Expression will be globally launched from 26th May with only 25 bottles of each season available worldwide. From 5th May 2025 Couture Expression will be pre launched at Harrods, including the full collection of decanters numbered 1.

Recommended retail price: $20,000 USD each for global publications 

Recommended retail price: £16,000 each for GB publications

Julie Bramham, Managing Director of Diageo Luxury Group said, “Johnnie Walker Vault is allowing us to make our mark on the world of luxury spirits in an exciting new way, as well as opening the door to a new era of progress for the brand. Through colliding the blending artistry of Dr Emma Walker with the creative genius of Olivier Rousteing we are pushing the boundaries of what a luxury Scotch whisky can look, taste and feel like.”

Johnnie Walker Vault x Olivier Rousteing Couture Expression is the first of a two-part collaboration that inspires a new era of blending artistry, and comes on the back of the March launch of the Johnnie Walker Vault Private Blend Experience – giving a small handful of whisky lovers each year the chance to create a bespoke blend with Dr Emma Walker as part of a luxury experience programme in Scotland. 

Further information can be found at https://www.johnniewalker.com/en-gb/vault.

Tags: Art of BlendingArt of CoutureJohnnie Walker VaultOliver Rousteing
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Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.

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