Johnnie Walker launches whisky ‘tache wax

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The latest in a line of bizarre drinks pairing gimmicks, Johnnie Walker Red Label has launched a range of moustache waxes designed to enhance the flavour of your drink.

Designed to specifically compliment the Johnnie and Ginger serve – a blend of Johnnie Walker Red Label whisky, ginger ale and a wedge of lime – The Boldest Wax collection comes in three flavours; Piperine Pepper, Citrus Essence or Ginger Root.

Made by hand using 100% natural beeswax, Johnnie Walker claims the waxes provide scents that “linger beneath the nostrils” that “intensify the flavour of the serve with every sip”.

Its launch follows a growing trend for moustachioed men, particularly in London.

Oscar Ocaña, Johnnie Walker brand director said: “John Walker was a proud moustache wearer himself – and as someone who could appreciate a classic when combined with something bold and new – we’re sure he’d have sniffed out a moustache wax that enhances the flavour of a Johnnie & Ginger as a great idea.”

The pocket-size wax collection is available exclusively through Huckle The Barber in (where else?) Shoreditch priced at £7.99, with the set of three costing £20.

Earlier this year Laithwaite’s launched a guide to insect and wine matching, while Brewdog launched a range of “hop-corn” – flavoured popcorn design to pair with its beers.

Source: Johnnie Walker launches whisky ‘tache wax

Tags: DrinkWire

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.