Jameson Irish Whiskey, produced by Irish Distillers in Midleton Distillery, is introducing a zestynew expression to its core range.

Building on the success of Jameson Cold Brew, Jameson Orange brings consumers another whiskey-forward spirit drink, inspired by a classic whiskey cocktail,the Old Fashioned.

Innovating as only Jameson can, Jameson Orange combines the finest triple-distilled Jameson Irish Whiskey with natural orange flavouring. The result is a deliciously smooth, naturally zesty, subtly sweet and perfectly balanced expression. Bottled at 30% ABV and bursting with flavour, the new release introduces a whiskey-focused, modern, low-sugar twist to the growing flavoured spirits category.

With the popularity of flavoured whiskeys and spirits on the rise, Jameson Orange is set to tap into this opportunity through a limited roll out in markets where there is a clear consumer demand for quality flavoured offerings. Debuting on shelves in the UK from August 2021, Jameson Orange will launch in Russia in November alongside a second flavour variant, Jameson Lime & Ginger, inspired by the signature Jameson serve.  Jameson Orange will also launch inthe US in 2022.

Brendan Buckley, International Marketing Director at Irish Distillers, explains: “The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans,that draws on the quality and integrity of our award-winning triple distilled Irish whiskey.

“Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and qualitywill appeal to abroad audience of whiskey fans, bartenders, and curious spirit drinkers.”

Kevin O’Gorman, Master Distiller at Irish Distillers, adds: “Taste is at the heart of every sip of Jameson produced.

“Triple distilled whiskey like ours involves a carefully crafted process, perfected over hundreds of years. This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and existing whiskey fans looking to explore and experiment.”

Jameson has been driving growth in the Irish whiskey category for over 30 years, selling7.6million cases worldwide in 2020. Its success isdrivenby a large consumer base in the USAand buoyed by other key markets including the UK, Russia, South Africa and Ireland.Jameson also continues to perform exceptionally well in emerging markets including Nigeria, Indiaand Brazil.

Jameson Orange will be available in premise and retail in the UKat an RRP of £23.95 from August 2021.