ELECTRIC SPIRIT CO. GOES WILD OUT WEST; WINS DOUBLE-GOLD AT WORLD-FAMOUS SAN FRANCISCO SPIRITS COMPETITION

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Achroous, the signature gin from Edinburgh producer Electric Spirit Co. has received a coveted double-gold from the San Francisco World Spirits Competition (SFWSC), widely regarded as one of the toughest tests of spirit quality in the World.

Founded in 2000 and now in its 21^st year, the SFWSC describes itself as “one of the most respected and influential spirits competitions in the world.” This year’s competition considered around 2,500 entries. Their judges are drawn from across the North American drinks and hospitality industries and “range from esteemed beverage directors to renowned authors”, including:

· Anthony Dias Blue (Executive Director), author, editor, publisher, and one of the most influential food, wine, and spirits writers and lifestyle personalities in the U.S.A.

· Tony Abou-Ganim (Director of Judging), the Master-Mixologist, one of the leading pioneers of America’s craft cocktail movement

· Julie Reiner, the renowned bartender who has brought New York’s Flatiron Lounge and Clover Club rave reviews and top rankings among the best bars in the world

· Jeffrey Morgenthaler, of Clyde Common at Portland’s Ace Hotel, named America’s Bartender of the Year and the country’s Best Cocktail and Spirits Writer at the 2016 Tales of the Cocktail Spirited Awards

Achroous, created by Electric’s founder and distiller James Porteous, is one of fewer than 30 gins to receive the coveted double-gold medal out of over 400 medallists. Following the blind tasting of hundreds of entries from around the globe, the judging panel members all rated Achroous at a Gold standard, with their unanimous agreement elevating it to the upper award of Double-Gold. This title is reserved for the highest-scoring spirits, placing it “among the finest products in the world” according to the SFWSC.

Commenting on the award, Porteous said: “Getting the email about the medal absolutely floored me. It’s a pretty dark time right now, so winning this award is a massive boost. The San Francisco Awards have a huge reputation, not just in the US, but across the entire drinks industry, worldwide – for Achroous to receive not just a medal, but a Double Gold, is bonkers. Between this and the IWSC (International Wine and Spirits Competition) Gold that the gin’s picked up, I couldn’t be happier with how it’s being received.”

Porteous hopes that the combined success in these two major drinks competitions will help the company’s growth in the US market, where it is currently working to secure distribution partners across a number of key States.

Tags: Achroousdouble-goldElectric Spirit CoSan Francisco World Spirits CompetitionSFWSC

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.