Bimber partners with Selfridges to launch González Byass Oloroso Sherry Finish

London’s Bimber Distillery today announced the upcoming release of an exclusive single malt whisky created in partnership with high-end department store Selfridges.

The Bimber González Byass Oloroso Sherry Finish was initially matured in ex-bourbon casks before being finished in an outstanding 2010 vintage oloroso sherry butt from renowned Spanish sherry producer González Byass.

936 bottles have been produced and will be available directly from Selfridges (both in all stores and online) from Monday 6^th July. Retailing at £79.99, the limited edition release is adorned with artwork inspired by the work of Dutch artist and sculptor Eelke van Willegen.

The expression was crafted to Bimber’s exacting standards. The spirit was produced from the distillery’s single farm barley and malted on a dedicated floor at Warminster Maltings, before being fermented for seven days in bespoke on-site constructed American oak washbacks. Distillation took place in Bimber’s customised stills which possess an increased copper surface area, resulting in a light, fruit-forward, layered new make spirit.

The spirit was initially matured in four 1^st fill American oak ex-bourbon casks. These casks were then expertly married and finished in a single oloroso sherry butt from González Byass – one of the most renowned and celebrated Spanish bodegas. The result is an adventure through richness and spice with layers of jammy red berries and plump raisins enlivened by delectable cinnamon and nutmeg spices.

The spirit was initially matured in four 1st fill American oak ex-bourbon casks. These casks were then expertly married and finished in a single oloroso sherry butt from González Byass – one of the most renowned and celebrated Spanish bodegas. The result is an adventure through richness and spice with layers of jammy red berries and plump raisins enlivened by delectable cinnamon and nutmeg spices.

Speaking of the release, Bimber Distillery spokesperson Matt McKay said “We’re extremely proud that our first retail partnership is with a brand of such high esteem. As a London-based distillery, we’re thrilled to be working with a retailer whose history has been inherently tied to our capital city for over a Century.

The Selfridges exclusive Bimber González Byass Oloroso Sherry Finish showcases our versatile fruit-forward single malt, whilst celebrating our shared London heritage.”

Tags: BimberGonzalez Byassoloroso sherry finishSelfridges

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.