“We’ve become accustomed to thinking that single malt Scotch must come with outer packaging as standard, while premium gins, vodkas and mezcals are readily bought without additional packaging. Whilst the outer packaging of our Port Charlotte brand is both beautiful and recyclable, the need to act and influence a shift-change in perceptions of quality feels increasingly necessary. Removing it completely is the right thing to do,” says Douglas Taylor, Bruichladdich Distillery Company CEO.

“When we launched our One Tin Lighter initiative reactions were overwhelmingly positive, with some customers insisting that an option to simply opt-out on our web-shop wasn’t enough. As a B Corp certified company, we are part of a movement to use our business as a force for good, making conscious decisions that will positively impact our people, local community and the planet.”

Rooted in the culture and community of the island, Port Charlotte single malt is 100% conceived, distilled, matured and bottled on Islay. By insisting that the process happens at home, the distillery provides career opportunities for the local community that would otherwise be outsourced – a move which means Bruichladdich Distillery is the island’s largest private employer with over 70 permanent staff.

Port Charlotte single malts are peated to a heavyweight 40PPM. Trickle distilled through tall, narrow-necked stills, the resulting rich and aromatic spirit has all the power of peat with the elegance and finesse for which the stills are famous.

Port Charlotte is available to purchase at selected specialist whisky retailers or online at Bruichladdich.com for a recommended retail price of £55.00.

To see all of Bruichladdich Distillery’s sustainability efforts including B Corp certification, visit Bruichladdich.com or contact [email protected] for more information.