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Orphan Barrel Whiskey from Diageo

This news release originally appeared on The Dieline here

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Orphan Barrel Whiskey Series

Orphan Barrel Whiskey Distilling Co. wanted to focus their packaging on the story of the lost barrels that have been resurrected. In order to do so, they created these rare and limited whiskies.

“To bring that through, I created packaging in the style of classic novels to deliver this new product. As new variants emerge, a new book is created thus making the books as collectible as the whiskies themselves. Along with the book comes a custom pieces that are cohesive with the target market to wear and become conversation points.”

Country: United States

Tags: BourbonDiageoOrphan Barrel Whiskey

Greg

My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.