Orphan Barrel Whiskey from Diageo
This news release originally appeared on The Dieline here
let’s begin
Orphan Barrel Whiskey Series
Orphan Barrel Whiskey Distilling Co. wanted to focus their packaging on the story of the lost barrels that have been resurrected. In order to do so, they created these rare and limited whiskies.
“To bring that through, I created packaging in the style of classic novels to deliver this new product. As new variants emerge, a new book is created thus making the books as collectible as the whiskies themselves. Along with the book comes a custom pieces that are cohesive with the target market to wear and become conversation points.”
Designed by Hayley Woodle at Taylor Agency
Country: United States
Tags: BourbonDiageoOrphan Barrel Whiskey
Greg
My name is Greg, and I’m a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.
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1 thought on “Orphan Barrel Whiskey from Diageo”
That has to be some of the coolest promo/media packaging I’ve seen in the whisky world! Love it!