This is the one and only event that focuses on the entire world of on-trade specific drinks: from wine, beer, cider and spirits, to cocktails, soft drinks, mixers, tea, coffee, water and other associated products.

A packed schedule of features, seminars, masterclasses and tastings were created and led by industry specialists in each drinks category, ensuring Imbibe Live delivers the most comprehensive on-trade programme to improve your drinks offering and knowledge at all levels.

Imbibe Live 2014 took place on 1st & 2nd July 2014 at the Olympia Grand and can only be described as a dynamic exhibition full of inspirational ideas, invaluable networking contacts, and unrivalled tasting and education opportunities.