LOUIS XIII LE MATHUSALEM LAUNCHES EXCLUSIVELY AT HARRODS IN SEPTEMBER FOR A TWO-MONTH PERIOD
let’s begin
A WORLDWIDE PREMIERE, A TRIBUTE TO CRAFTSMANSHIP. THE WORLD’S FIRST 6L CRYSTAL DECANTER FOR COGNAC.
The LOUIS XIII LE MATHUSALEM edition will make new history for LOUIS XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first LOUIS XIII LE MATHUSALEM decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by Baccarat, it requires over 20 master craftsmen to produce. “LOUIS XIII LE MATHUSALEM is truly the result of a work of art and genius, a tribute to craftsmanship and time. Harrods in London, a renowned institution whose History goes back as far as Louis XIII’s, is the ideal setting in which to launch this monumental edition” said Ludovic du Plessis, LOUIS XIII Global Executive Director.
FIRST EDITION EXCLUSIVE
A very limited number of LOUIS XIII LE MATHUSALEM will be made, each individually numbered for eternity. LOUIS XIII LE MATHUSALEM will be available in exclusivity at Harrods, London, through September and October 2016.
“Harrods is extremely proud to have been given the opportunity to showcase this unique release from such a globally recognized brand as LOUIS XIII. It is a true reflection of our mutual determination to present Harrods clients with the finest and most sought-after products from the spirits marketplace” adds Nick Fleming, Spirits Buyer at Harrods.
A CENTURY IN A MATHUSALEM
“As old as Mathusalem,” as the saying goes; the legend says that Mathusalem was the oldest man to ever live, making this a most fitting edition for LOUIS XIII. This is the very first time that a cognac will produce a mathusalem edition in crystal: each of these decanters is hand-blown by the House of Baccarat in respect of a traditional savoirfaire handed down over generations. A feat of crystal craftsmanship for a monumental cognac, alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old. LOUIS XIII LE MATHUSALEM is presented in a luxurious display chest featuring 8 crystal glasses housed in a dedicated case, a serving platter and a pipette, in honour of the ancestral tasting and serving rituals of the cellar masters. Its historic blend evokes tasting notes and aromas of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits.
About LOUIS XIII Cognac:
LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. It is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.
www.LOUISXIII-cognac.com
#LOUISXIIIMathusalem
@LOUISXIIICOGNAC_USA
@CognacLouisXIII
Greg
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1 thought on “LOUIS XIII LE MATHUSALEM LAUNCHES EXCLUSIVELY AT HARRODS IN SEPTEMBER FOR A TWO-MONTH PERIOD”
Man, I remember when this Louis drink was launched exclusively at Harrods. I was so disappointed because I wanted to buy this drink, and I couldn’t go out to Harrods to purchase this. That was sad.