BRAND STRATEGY CONSULTING TO THE SPIRITS INDUSTRY

We work with some of the world’s best-known spirits brands (and some lesser-known gems too) to help them develop new products, position their brand stories and hone their brand language.

BRAND MATTERS

Our mission is to ‘raise spirits’ : both through our characteristically assured approach to brand building and our evangelical desire to share, inform and inspire. Our intimate knowledge of and passion for the industry, coupled with an enviable pedigree in brand and marketing means that we are perfectly positioned to help you find and tell your brand story. And tell it in a manner that both resonates with your audience and supports your business ambitions. 

 

“Your brand is what people say about you when you’re not in the room.” I wish I’d said that! I didn’t; it was Jeff Bezos. He’s right, though: a brand is so much more than a logo – and for it to work hard for your business it needs a strategy, it needs deep understanding and it needs clear and truthful messaging. It might need GreatDrams Consulting.

A small selection of previous clients

Typically, we offer the following services but will tailor our offering to your requirements:

  • Brand strategy
  • Naming
  • Positioning
  • Portfolio / brand architecture
  • Customer / retail / shopper journey building
  • Social media strategy
  • Insight studies
  • Market research
  • Consumer research
  • Competitor research
  • Shopper marketing analysis

“I trust Greg’s judgement. I have made sure he has been a part of every decision-making forum concerning the brand positioning for the John Dewar & Sons Malts for many years now"

Ian Taylor: Director, Malts - John Dewar & Sons / Bacardi

"Greg is one of the most mindful and important influencers and experts in the whisky industry"

Current client

“The whisky industry is alive and well and Greg is one of those people at the forefront of an ever changing and growing category"

Colin Dunn: Whisky Ambassador - Diageo

"Greg is one of the guys you meet who starts to tell you his story...but you actually listen, because it’s damn interesting. In terms of journalistic whisky knowledge, he is spot on. In terms of whisky drinking, second to none. I’d happily have him write something about whisky that I’d be captivated by as share a dram at the bar with him and not want to leave"

Mark Thomson, Brand Ambassador, Glenfiddich at William Grant & Sons

“I trust Greg’s judgement. I have made sure he has been a part of every decision-making forum concerning the brand positioning for the John Dewar & Sons Malts for many years now”

Ian Taylor: Director, Malts – John Dewar & Sons / Bacardi

“The whisky industry is alive and well and Greg is one of those people at the forefront of an ever changing and growing category”

Colin Dunn: Whisky Ambassador – Diageo

Greg is one of the most mindful and important influencers and experts in the whisky industry”

Current client

“Greg is one of the guys you meet who starts to tell you his story…but you actually listen, because it’s damn interesting. In terms of journalistic whisky knowledge, he is spot on. In terms of whisky drinking, second to none. I’d happily have him write something about whisky that I’d be captivated by as share a dram at the bar with him and not want to leave”

Mark Thomson, Brand Ambassador, Glenfiddich at William Grant & Sons

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